Marketing Surveys

Understanding your customer is an important part of any business. I was recently asked my opinion on what tools are available for gauging customer reactions to products or services. One of the services I use is surveymonkey.com.


http://www.surveymonkey.com/

Surveymonkey is very affordable on any budget. For $200 per year a member can create an unlimited amount of surveys for e-mailing, posting on their own website or creating kiosks. There is also a free version which is useful but doesn't have as many options.


The great thing about surveymonkey, and surveys in general, is that you can craft questionnaires that help you get a better understanding of your customer. From demographics, psychographics, product and service opinions or a wide range of other attitudinal questions.


The software itself then generates automatic reports in real time which you can track at any point and make immediate changes if you need to.


You can also easily use surveymonkey for internal surveys to gauge employee opinions. This can be very useful and help management and HR officials understand the pulse of the organization and make any needed changes.

Surveymonkey is great for creating and fielding many types of surveys and the data you receive can often be intrpreted quickly and easy by anyone. For more complex survey development and analysis I would still recommend consulting with a seasoned market research professional. Surveymonkey also does not offer as many bells and whistles as some of the more expensive tools available but it's great for many applications.